Build video engagement and grow your channel

It’s easier than ever to find new audiences and get more eyes on your videos, right on YouTube. Drive additional views, website visits or engagement for your channel with YouTube Ads.
Promote a video
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Amplify your content with promotions

Connect with your audience

Connect with your audience where they are

You’ve done the hard part of creating your video. Your next to-do is to put your ad in front of the most relevant viewers. Show up at the right times for the right audience while they are searching, browsing, or watching on YouTube.

Achieve the goals that matter to you

Achieve the goals that matter to you

Attract more viewers to get the results you want. Whether it’s getting more subscribers, more views, more engagement, or more website traffic, Promotions can help you hit your current goal—and the ones to follow.

Learn what your data is telling you

Get data-driven results

With the help of the data gathered from your campaign, learn which audiences respond best to your ads and which ads have higher engagement rates.

Get set up in a few simple steps

  • Set up your account

    Get started by creating a new account or linking to an existing account from the dropdown list.

  • Select your goal

    Set a campaign goal that will help you meet your business needs.

  • Select your video

    Choose a specific video you want to promote from your channel. From here, you can edit your promotion headline and description.

  • Set targeting preferences

    Select who you want to reach and where you want to reach them.

  • Choose your budget

    Select how much you want to spend, enter the end date, and preview the estimated performance in views per day.

Hear from other creators like you

“Prior to ads, I got 4-5 subscribers per week. With YouTube video promotions, I was able to double that in a few days.”
Fab & Fit Over 40 with Rhoda
“Running a YouTube ad has helped me grow as an artist and it has helped me grow my confidence.”
Ball Major Music
“YouTube video promotions have really helped grow my subscriber base and grow my views. And I think that it’s helped build the community too.”
Lockedown SEO
“It’s allowed me to reach those people that I never thought I would reach.”
Lone Star Overland
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Get started with YouTube Promotions

Promote a video
Get started