Show off your products

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store.
Example of 2 shopping ads showing a colorful rug and green couch.

Reach the right shoppers with the right products

Meet your goals

Success starts with choosing the right goal

With our product advertising, you can promote your online and local inventory, find better qualified leads, and boost traffic to your website or physical store.

Showcase your products

Show off your inventory with photos and more

Shopping ads are more than just text—use a photo of your product, plus a title, price, store name, and more.

Optimize

See what’s working. Fix what’s not.

Our tools and detailed reports can tell you what’s working, what isn’t, and how to improve your results.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
A Google Ads customer chats with a helpful Google Ads Expert.

Get started in 3 steps

We know it’s not easy to get started with a new campaign. Click on the text below to learn how to get started.
  • Step 1

    Upload your products

    Upload your product data to Google Merchant Center, so shoppers can see your inventory.
  • Step 2

    Create your campaign

    Link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign
  • Step 3

    Set your budget

    Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A search ad for a furniture company.

    Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.
    Learn more
  • An earphone video ad surrounded by various Google product icons to represent the reach of Performance Max.

    Performance Max

    Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
    Learn more
  • A runner with icons framed above him to represent the reach of Demand Gen.

    Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more

Frequently asked questions