Sign in with Google Show off your products
Shopping ads for the shoppers who matter most — the ones looking for what you offer, whether they’re at home, on the go, or in-store.
Reach the right shoppers with the right products
Success starts with choosing the right goal
With our product advertising, you can promote your online and local inventory, find better qualified leads and boost traffic to your website or physical store with a dedicated Google Shopping campaign.
Show off your inventory with photos and more
Shopping ads are more than just text—use a photo of your product, plus a title, price, store name, and more.
See what’s working. Fix what’s not.
Our tools and detailed reports can tell you what’s working, what isn’t and how to improve your product advertising.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first Google Shopping campaign with hands-on guidance
Get started in 3 steps
We know it’s not easy to get started with a new Google Shopping campaign. Click on the text below to learn how to get started.
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Upload your products
Upload your product data to Google Merchant Center, so shoppers can see your inventory.
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Create your campaign
Link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign
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Set your budget
Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click.
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Learn morePerformance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
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Learn moreDemand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.