With Google Ads, you can choose from three different campaign types when
you create an App campaign to promote your app. Each campaign subtype has
different bid strategies and focuses on a different action. These
include:
- App installs, which encourage people to install your app
-
App engagement, which re-engages customers who have downloaded your app
and encourages them to take specific in-app actions
-
App pre-registration, which build excitement before your app is released
on Google Play
Learn what you need to create high-performing ads for every type of App
campaign by visiting the
Asset types for App campaigns page.