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03 Connect with your audience across YouTube

From Shorts to connected TV, reach audiences across YouTube with Video reach campaigns and Video view campaigns.

Google AI-powered video campaigns efficiently and effectively launch ads across various moments, screens, and formats on YouTube.
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Maybelline saw 64% more impressions at a 39% lower cost-per-impression by adding YouTube in-feed and Shorts formats to their brand campaign.

Maybelline saw 64% more impressions at a 39% lower cost-per-impression by using Video reach campaigns to serve ads across in-stream, in-feed, and Shorts.