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01 Build a durable ads infrastructure with consented data

Accurate measurement relies on a tagging solution that’s robust enough to evolve with industry changes. The Google tag and consent mode work in tandem to enhance your ability to collect valuable first-party data for your business, all while respecting users’ consent.

The Google tag lets you send data from your website to linked Google products to help you measure effectiveness of your website and ads. Consent mode communicates a visitor’s consent choices to Google so you may capture accurate, privacy safe insights.