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The key to successful online advertising lies in understanding your potential customers’ needs and personalising the ads they see. Follow these Google Ads tips to help make your ads appear in front of the people most likely to engage with them.
Target the right people
Advertising repeatedly to a disinterested audience won’t deliver good results for your business. You’ll have more success if you tailor your message to what people are looking for.
Put yourself in the mind of your potential customers. If someone is searching for specific products, an ad with your best prices for that item will likely be most effective. However, if someone is just starting to research a new purchase by reading review articles or watching videos, a display or video ad introducing your company might be the best approach.
Google Ads offers precision targeting tools and customer insights to help you decide which type of ad is right for your business.
Find customers who intend to buy
When customers are searching for your product or service online, there’s a good chance they’re ready to make a purchase. That’s your opportunity to show an ad for your business that corresponds to their search.
Search ads can be highly effective because they help you find people the moment they’re looking for products or services like yours. Google Ads allows you to bid on placing ads in Search results according to keywords you select that describe your product or service.
Ensure your ads take potential customers to an easy-to-navigate landing page where they can learn more about the product or service you offer and make a purchase.
Google Ads offers precision targeting tools and customer insights to help you decide which type of ad is right for your business.
Build awareness for your business online
When online visitors aren’t searching for a product or service, winning their attention requires a different approach. Advertisers will need to find people who are more receptive to their ads based on interest in or an affinity with their product or service.
Google has a network of partner websites called the Google Display Network. Here, you can show text or image-based ads and target them based on geography, audience demographics, the content of a website, or the interests someone has shown by their past browsing behaviour.
You can even target people who have previously visited your website. It’s important to experiment with different audiences and ad types using these advanced targeting options to see which are most effective.
If you’re new to online advertising and looking to set up your first campaign, we have a checklist to get you started. You’ll soon be reaching new customers and driving the results that matter to your business.
