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Whether it’s researching a service or checking prices for different products, many people will turn to their mobile phone to find answers. Google mobile ads can help make your business visible to potential customers at the decisive moment across a range of mobile devices.
What is a mobile ad?
A mobile ad is tailored to appear on webpages and apps, exclusively viewed on a mobile device such as a smartphone or tablet. Google Ads offers several mobile ad types, including text ads, image ads, instant call-only ads, and app promotion ads. They have the potential to surface on mobile search results, mobile-optimised websites, YouTube, and other popular mobile apps.
While Google Ads campaigns typically target all devices (computers, tablets, and mobile) by default, advertisers have the flexibility to refine their targeting strategies. For instance, if an advertiser wants to focus on mobile users, they can adjust their campaign settings to specifically target mobile devices and tablets while excluding desktop computers.
Make your business discoverable on Search
Before your ad can show in mobile searches, you’ll need to choose a list of keywords that potential customers might use when looking for products and services like yours on Google. When someone’s mobile search query triggers a keyword you’ve selected, your advert may show up in their search results.
Google Ads comes with a Keyword Planner tool to help you come up with keywords that are more likely to relate to people’s searches. For example, if you own a Thai restaurant that offers delivery in Manchester, it may help to include keywords such as “Manchester Thai food” and “restaurant delivery in Manchester” in addition to more specific terms such as your restaurant’s name.
With insights into how your mobile ads are performing, you can make powerful changes to better reach customers when it matters.
Get more reach with the Google Display Network
Google Ads is not just about Search. Your mobile ads can show up in other places on people’s smartphones too, such as websites related to your services or products. Your text, image, and video ads can appear on websites and mobile apps in the Google Display Network when people visit them from mobile devices.
You can also target specific geographic locations with your ads. For example, you may wish to reach customers who are near your premises and encourage them to visit.
Enhance your campaigns with data
Your Google Ads account comes with conversion tracking tools that can show you important data about how your ads are performing — like how many people clicked on your advert and what actions they took once they did. This helps you see what’s working in your campaigns and what you may need to amend.
Is one of your keywords leading to more phone calls than the rest? Are people visiting your site on their phones from unexpected locations? And should you widen the geographic area you’ve targeted with your ads?
With insights into how your mobile ads are performing, you can make powerful changes to better reach customers when it matters — the moment they want to visit, call, or buy from a business like yours.