Simplifying multi-account management: Streamline your workflow with a Google Ads manager account

What is a manager account on Google Ads?

A manager account is a Google Ads account that acts as a central hub, allowing you to efficiently manage multiple Google Ads accounts (including other manager accounts) and streamline your workflow.

Think of it as your command centre — a place to simplify campaign management, optimise budgets, and track performance across all your linked accounts from a single convenient dashboard with one login.

Whether you’re an agency managing multiple client accounts or a business overseeing campaigns for various brands or products, manager accounts are there to help you focus on what truly matters — achieving your advertising goals for you and your clients.

What are the core benefits of Google Ads manager accounts?

Google Ads manager accounts offer a wealth of benefits that streamline your advertising efforts and empower you to achieve better results.

• Centralised account and campaign management: Access and manage all your Google Ads accounts and campaigns from a single, intuitive dashboard.
• Automated rules and bidding strategies: Set up rules to automate bid adjustments, campaign pausing, and notifications based on specific triggers, and leverage automated bidding strategies to fine-tune your campaigns.
• Streamlined workflows for accounts and campaigns: Easily create, edit, and optimise campaigns across all accounts, make bulk changes, and automate repetitive tasks, saving you valuable time and effort.
• Simplified billing and budget management: Consolidate your billing and receive a single monthly invoice for all your Google Ads accounts, making budgeting and financial tracking a breeze.
• Performance comparison across accounts: Utilise reports to easily compare metrics across different accounts or campaigns, identify trends, and uncover optimisation opportunities, ensuring you’re getting the most out of your advertising budget.
• Shared resources and collaboration: Foster collaboration with team members by sharing ad copy, keywords, and bidding strategies. You can also grant varying levels of access to specific accounts or campaigns, allowing you to share access with other managers, add new users, and control their permissions as needed, promoting teamwork and knowledge sharing.
• Advanced features: Unlock a suite of advanced features, including cross-account conversion tracking and shared budgets, to further enhance your advertising efforts and achieve even better results.

How to get started with Google Ads manager account

Getting started with a manager account is a straightforward process. Here’s how to consolidate your Google Ads accounts and take advantage of its powerful features:

1. Create your manager account: Visit the Google Ads website and navigate to the manager accounts section. Follow the guided set-up process, providing your account name and specifying whether you’ll be managing your own accounts or those of others.

2. Link your existing accounts: In your newly created manager account, find the “Accounts” section and link your existing Google Ads accounts. You can link up to 20 accounts per email address.

3. Organise for success: Consider grouping your accounts by brand, region, or campaign type. This simple step can make a big difference to how easy it is to manage and analyse your campaigns.

4. Start exploring and optimising: Dive into the intuitive dashboard to get a clear overview of your campaigns. From here, you can easily create and edit campaigns, adjust budgets, and monitor performance across all your accounts in one location. Enable email notifications to stay on top of important updates.

In a nutshell, a manager account is your gateway to simplified, efficient, and data-driven advertising across multiple Google Ads accounts. By consolidating your efforts and leveraging the tools and features, you can free up valuable time to focus on growing your business or delivering results for your clients.