Boost your business by advertising on Google Maps

How does Google Maps advertising work?

When potential customers search for a product or service on Google Maps, your ad can appear right at the top of their search results.

These ads typically include helpful details such as directions to your location, contact information, customer reviews, and photos of your business.

This increased visibility not only aids potential customers in making informed decisions but can also help drive valuable traffic to your website, generate leads for your business, and ultimately increase foot traffic to your physical store.

Importantly, this advertising model can be highly cost-effective, as you only pay when someone clicks on your ad, known as the “pay-per-click” (PPC) model.

What are the benefits of advertising on Google Maps?

With more than a billion people actively using Google Maps every month, it’s a prime location to put your ads in front of local customers who are actively searching for businesses like yours on Google.

Advertising on Google Maps offers many benefits:

• Attract new customers: Drive foot traffic to your physical store.
  
• Enhance online presence: Include your website and phone number in ads for increased visibility and engagement.
  
• Boost marketing performance: Reach people who have already shown an interest in your offerings.
  
• Increase brand awareness: Educate potential customers about your products or services before they visit.

Here are four ways to get more out of your ads on Google Maps:

1.Utilise Performance Max campaigns for shop goals

Consider using Performance Max campaigns for shop goals to streamline your advertising efforts. These campaigns provide potential customers with the information they need to visit your store. They also automatically optimise your ads (adjusting bids, placements, and creative combinations) across multiple Google platforms, including Maps, Search, and YouTube, helping you reach a wider audience and drive more in-store visits.

2. Optimise your Google Business Profile

When someone clicks or taps on your business location on Google Maps, they’ll see your Google Business Profile. Take the opportunity to tailor this profile with enticing photos, positive customer reviews, and current promotions to make a strong impression and attract more customers.

3. Show your stock

Performance Max campaigns offer flexibility to meet your business goals, from simply driving store visits to showcasing your product inventory for a combined online/offline strategy.

To display your in-store product availability directly in your ad on Google Maps, link your Merchant Center product feed to your Performance Max campaign and enable local inventory ads. This helps you connect with shoppers actively seeking specific items you have in stock.

You can assign a static value to offline actions such as store visits, which you can estimate by dividing your in-store revenue by the volume of traffic over a month. This allows you to optimise your campaign performance and better understand the impact of your online advertising on in-store sales.

4. Measure your results

Use the detailed reports available in your Google Ads account to gauge the performance of your ads on Google Maps and Performance Max campaigns for shop goals.

You can monitor key metrics such as conversion type, volume, and cost per conversion to assess the effectiveness of your campaign and its impact on users’ offline behaviour, such as store visits or enquiries. These insights are crucial for understanding how your digital efforts translate into real-world actions.

If you’re a business that sells products or services in a specific area, Google Maps ads are an effective way to help you reach more potential customers, increase sales, and improve the customer experience.