Sign in with Google Get more from your social strategy with YouTube
Inside the Shorts feed, people are engagement-happy and ready to tap, swipe, and click. With YouTube Shorts people can access a little bit of YouTube wherever they are, no matter what they’re doing.
Drive performance with YouTube
Where discovery meets decision
YouTube delivers a wide range of formats from short-form to long-form video, accessible anytime, anywhere, on any device.
Shorts viewers are leaned-in
With Shorts, people can get more of what they already like about YouTube, where they can find something new or learn more about an existing passion. Shorts Ads capitalise on that engagement to boost awareness and create impact.
Shorts extends what’s possible on YouTube
The fun, engaging nature of the Shorts feed means that brands have a chance to resonate with viewers with tappable, engaging ads.
Why YouTube should be part of your social strategy
2 Billion
monthly logged-in users.1
98%
of users are more likely to trust the recommendations of creators on YouTube vs. other platforms2
2.3X
higher long-term ROAS than paid social media3
See how these businesses grew with YouTube Shorts
To promote the launch of its Galaxy S24 phone, Samsung used AI-powered video campaigns to expand its reach to YouTube Shorts, which lifted its conversion rate by 13% vs. BAU (horizontal-only) campaigns.
eBay saw success incorporating creator-made ads into its YouTube strategy, with Shorts Ads driving 57% higher click-through rates compared to its standard ads.
Unilever’s Liquid I.V. partnered with creators and used YouTube Select Shorts to drive a best-in-class view through rate and 8% uplift in brand recall.
Get more from your social strategy with YouTube
1 In 2023, YouTube Shorts crossed 2B monthly logged-in users globally. Source: YouTube Internal Data, Global, May 2023
2 Google/Ipsos, Video & Social Ad Impact Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).
3 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3X higher long-term ROAS than Paid Social. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.
2 Google/Ipsos, Video & Social Ad Impact Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).
3 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3X higher long-term ROAS than Paid Social. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.