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YouTube Ads
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Drive the results you care about with YouTube Ads

Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.
Create a video ad For video creators
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Set up a YouTube Ads campaign today

Create
Connect
Measure

Create

Create quality video ads that perform

Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices.
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Connect

Find your audiences, anywhere on their journey

Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales.
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Measure

Measure what matters, and optimise for the best results

Assess the metrics that are most important for your business to make sure every pound is delivering results.
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How to start advertising on YouTube

Create a channel for your business

Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

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Why YouTube Ads

  • #1

    According to IPSOS Iris and BARB data, in terms of average daily identified viewing, YouTube is the largest AV platform in the UK (without even including viewing on Connected TVs).1

  • 71%

    According to a survey conducted by Kantar, 71% of viewers in the United Kingdom agree that advertising in videos on YouTube introduces them to new brands or products.2

  • 78%

    According to a survey conducted by Kantar, 78% of GenZ (18-26) viewers in the United Kingdom agree that YouTube is the video service they love the most.3

Guides to help you get started with YouTube Ads

Google Ads AI Essentials for Video

A guide on how to make the most of your YouTube advertising investment using Google AI solutions.
ABCDs of Effective Video Ads

Learn the basics of creating effective YouTube video ads.
Measure Your Results

Understand what’s working and what’s not for the most effective campaign.

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YouTube Ads success stories

Explore more success stories
  • Image of a Heli Ski helicopter above a group of skiers on a mountain top.

    You know how you say a picture is worth a thousand words? Video is worth a million.

    Njord Rota,
    Owner, Majestic Heli Ski

  • Image of hands about to press the power button on a Blendjet blender

    We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.

    Ryan Pamplin,
    CEO, BlendJet

  • An image of three people in Cider clothing having a picnic.

    YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

Related resources

Explore even more guides, tools, and best practices for creating campaigns that shine on YouTube
See all
YouTube Re:View

Subscribe to YouTube Re:View to stay informed on the latest marketing insights and video culture trends.
Creator Partnerships

Partner with creators to build compelling ads that support your business goals.
YouTube Promotions

Build video engagement and grow your channel. It’s easier than ever to get more eyes on your videos and increase your channel’s engagement.

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Partner with a Google Ads expert to set up your first YouTube Ads campaign

• Get one-on-one guidance and personalised recommendations
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
Contact an Ads Expert
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See how businesses bring their stories to life on YouTube

Explore award winning campaigns, what’s trending, and more as you plan for your campaign.

YouTube’s best in ads

Find creative inspiration from the top-performing ads on YouTube.
Get inspired
Image featuring preview screens for top performing YouTube ad campaigns.
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Get started with YouTube Ads

Create a video ad For video creators

Frequently asked questions

1 YouTube viewing figures: Ipsos Iris (YouTube desktop & mobile, excludes CTV viewing), UK, June 2024; all other viewing figures: BARB monthly viewing summary (June 2024)

2 Google/Kantar, WhyVideo, n=1035 YouTube viewers, n=2225 weekly video viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.

3 Google/Kantar, WhyVideo, n=305 GenZ (18-26) YouTube viewers, n=2225 weekly video viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.
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