Sign in with Google Multiply your results with Performance Max
Work together with Google’s AI to drive better results across all of Google’s advertising channels and inventory from a single campaign.
Google’s AI is your business multiplier
Multiply your customer connections
Reach more converting customers across Search, YouTube, Display, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are, no matter how unpredictable.
Multiply your results
Get more from your budget by capturing the highest-ROI conversion opportunities across channels. Unlock new customer segments and pockets of demand to drive growth.
Multiply your insights
Combine your knowledge with Google’s consumer insights to stay on top of fast-changing customer needs and trends as they happen. In return, get more insights and recommendations to inform your strategy.
Multiply your expertise
What sets any marketing strategy apart is the human behind it. Share your goals, best creative assets and who your most valuable audiences are to steer AI in the right direction.
Grow your business with Google Ads
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MuscleSquad reaches new customers using Performance Max
6x ROAS in under three months
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discovery+ multiplies their insights to scale growth using Performance Max
17% incremental subscriber growth and a 21% decrease in CPA
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How Kinetica Sports gained more traffic and sales with Google Ads
267% increase in ROAS and 600% increase in website traffic
Partner with a Google Ads expert to set up your first campaign
• We’ll get you up to speed on the latest platform updates
• We’ll design a media plan that makes the most of your budget
• We’ll help you launch your first campaign with hands-on guidance
• We’ll design a media plan that makes the most of your budget
• We’ll help you launch your first campaign with hands-on guidance
Get started with Performance Max campaigns
Use these tips to learn how to create a successful Performance Max campaign
Define your goals
Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.
Provide as many high-quality creative assets as possible
Share who your most valuable audiences are
Learn more about Performance Max
Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click.
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Learn moreDemand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
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Learn moreYouTube ads
Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
Frequently asked questions
Performance Max is a goal-based campaign that allows advertisers to use all of their Google Ads inventory in a single campaign. Performance Max helps you drive results based on your conversion goals, helping deliver more conversions and value by optimising ad performance in real-time and across channels using Smart Bidding. Learn more about Performance Max by visiting the About Performance Max campaigns help page.
You can create a single, easy-to-manage Performance Max campaign to promote your products or services by starting with a goal. Learn how to set up and manage a successful Performance Max by visiting the Create a Performance Max campaign help page.
With Performance Max, you get more transparent insights like rising search trends with Performance Max. With Google’s real-time understanding of consumer intents and preferences, Performance Max can unlock new customer segments you may not have access to with a different campaign type. Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimise campaign creatives to drive ROI. Learn more about Performance Max by visiting the About Performance Max campaigns help page.
Yes, Google AI powers Performance Max to maximise your campaign’s results. Google AI is used across bidding, budget optimisation, audiences, creatives, attribution, and more. They’re all informed by your specific advertising objective, your creative assets, audience signals, and optional data feeds you provide. Learn more about Performance Max by visiting the About Performance Max campaigns help page.