When consumers talk to AI instead of typing keywords, will your brand still be found?
In 2027, winning consumer attention requires moving beyond keywords into conversational discovery and AI-powered bidding. Join us for a compact, 45-minute live briefing where Google experts break down the latest Search product announcements & developments, the risk of standing still, and the essential blueprint your business needs to lead what comes next — concluding with a live Q&A. The session will be held in English.
Speakers
Johanna Conway,
Head of Retail,
Mid-Market Germany
Petra Kraus,
Senior Account Manager,
LCS German Retail