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Set Your Data Foundations with Enhanced Conversions

Learn best practices on how to enrich conversions with first-party data using Enhanced Conversions for Web & Leads.

Enable more accurate conversion measurement

With the advances in AI-powered technologies, it’s never been more important to maximize performance with foundational measurement and audience solutions. Advertisers should enrich conversions with first-party data through solutions like Enhanced Conversions for Web & Leads whenever possible. Come to this session to hear about best practices across implementation, optimization, and troubleshooting!

We will cover best practices as related to:

  • Setting up Enhanced Conversions to improve the accuracy of your conversion measurement
  • Optimizing and troubleshooting your campaign strategies

Speakers

Geneviève Huskens

Geneviève Huskens

EMEA Product Lead,
First Party Data

Emma Phillips

Emma Phillips

Global Product Lead, Enhanced
Conversions for Web

Jane Linhares

Jane Linhares

Global Product Lead, Enhanced
Conversions for Leads

Mathilde Miravete 

Mathilde Miravete

France Data and Measurement Lead

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