Leaders’ Brief: How to Win 2027 in the AI Era

Aligning CMOs and CFOs to turn marketing into a compounding growth engine in the AI era.

As business leaders prepare 2027 budgets, treating marketing as a discretionary operating cost is the single greatest constraint on business growth. When campaigns are artificially capped to chase short-term efficiency, brands leave millions in profitable revenue on the table.

Join us for a 45-minute digital broadcast live from Dublin on Accelerate with Google. Hosted by Sarah Byrne, Executive Director of Agencies at Google, this session provides senior decision-makers with the financial translation tools to bridge the boardroom divide.

Submit your questions directly to Google leaders and industry experts and interact in our live chat and polls.

The winners of this year’s Google Ads Impact Awards will be unveiled live during the Leaders’ Brief. Don’t miss it!