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In Conversation: Unlock Global Growth with YouTube

Get inspired! Join this In Conversation episode with LEGO Group to learn how YouTube is the ultimate partner for global expansion. Discover winning strategies using Connected TV, creators, and AI to achieve global growth.

Join this exclusive, inspirational conversation with the Vice President of Global Media Activation, LEGO Group, as he reveals how YouTube is the ultimate partner for global expansion and brand building.

This inspirational 30-minute vodcast is your ultimate guide to accelerating growth in global markets, leveraging YouTube, the ultimate engine for brand building. YouTube is a powerful catalyst for accelerated global export business in 2026 and this exclusive session will feature LEGO Group sharing their real-world success story of driving export success and growth. We will explore the path to market entry and expansion by covering the three key pillars of opportunity: Connected TV, Creator & Social, and Performance.

Speakers

Suzanne Classen

Suzanne Classen,

Managing Director,
EMEA Central Specialisms,
Google

Freddie Liversidge

Freddie Liversidge,

Vice President,
Global Media Activation,
LEGO Group

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