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This episode dives deep into how luxury fashion brands are navigating a rapidly transforming landscape. In an era of increasing automation and AI, how do these iconic houses protect and redefine exclusivity while building lasting, meaningful customer loyalty? We explore the evolving role of human creativity and the luxury marketer, challenging the traditional idea that luxury can only exist in its historical, legacy form. Tune in to this exclusive conversation with Michela Ratti, Chief Brand Officer at Ferragamo, a publicly listed independent Italian luxury company, to learn how strategic insights can help you break through creative silos, balance artisan craftsmanship with evolving consumer demands, and secure your brand’s enduring success.
