Data Strength is the AI enabler that drives best performance and ROI.
This exclusive vodcast brings together top EMEA agencies and companies to share real-world success stories. Explore how prioritizing first-party data can reduce costs and provide a competitive advantage in the age of AI. This conversation will cover how to navigate data fragmentation and achieve measurable results using tools like GtG, Data Manager, and Enhanced Conversions.
Speakers
Sarah Byrne
Executive Director of Agencies at Google
Max-Philipp Deitmer
Chief Executive Officer EMEA, TRAKKEN
Franziska Eickhoff
Chief Data & Analytics Officer, L’Oreal (DACH)