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Value-based Smart Bidding strategies on Search allow you to optimise to the value of a conversion, so that you can drive more overall value for your business. In this video, we share the top tips on how to implement and optimise value-based Smart Bidding strategies so that you can successfully meet your business objectives If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
