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Demand Gen Introduction

January 2026

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About

Demand Gen campaigns help you find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment.

With Demand Gen, your best-performing video and image assets are integrated across entertainment-focused touchpoints — YouTube, YouTube Shorts, Discover and Gmail, helping you reach over 3 billion monthly users as they stream, scroll, and connect.

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