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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Broad Match for AI-based keyword prioritisation: Google Ads Tutorials

January 2026

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Ever wonder how and why Google chooses one ad over another for the auction in Google Search Ads? AI-Based Keyword Prioritisation ensures we choose the right keyword, bid, budget, creative and landing page when there are multiple overlapping keywords eligible. Check out this video to better understand how we use AI-Based Keyword Prioritisation to determine which of your ads enters the auction.

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