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Meet the AI Essentials 2.0 for the holiday season

Prepare for the holidays today with the AI Essentials, a collection of our newest AI solutions designed to help retailers drive ROI for your campaigns this holiday season.
AI Data Strength
AI Content Strength
AI Performance Strength
Agentic

AI Data Strength

  • Data

    Maintain your shopping feed by analysing performance data and updating product attributes in Merchant Centre to optimise across organic and ad surfaces.

    Connect your first-party data and upgrade your tag in Data Manager. Use data sources, like your website and CRM, to unlock new signals.

  • Measurement

    Measure incrementality with experiments across many campaign types, with lower budget requirements and improved methodology.

    Optimise the full value of your budget with Meridian and budgeting tool in Google Analytics.

  • Commerce Media Suite

    Enable brands and retailers to convert customer intent into action at every stage of the journey and track your results with our suite of commerce media solutions.

AI Content Strength

  • Content and SEO

    Create original, user-focused content for paid media and leverage Creator Partnerships.

    To succeed with SEO in the AI era, craft helpful content, measure true value, aid crawlers and build quality with AI.

  • Creative Development

    Create enhanced shopping content directly in Merchant Centre. Discover suggested images and videos generated for you, powered by Veo and Imagen.

    Use Merchant Centre to shape your visual brand profile on Search.

  • YouTube video reach and video view campaigns

    Access format controls now available in video view campaigns.

    Help maximise reach of your non-skippable ads with video reach campaign non-skips.

AI Performance Strength

  • POWER PACK
    Search ads

    Activate AI Max for search campaigns to help drive performance on new, relevant queries and expand reach to AI surfaces with personalised creatives and landing pages in just one click.

  • POWER PACK
    Demand Gen

    Set up lookalike audiences and adopt video enhancements.

    Use channel controls to customise your media mix.

    Use the new customer acquisition goal and a seamless shopping experience on Shoppable CTV and YouTube Shorts to reach shoppers.

  • POWER PACK
    Performance Max

    Set up asset best practices, like maximising your asset variety and opt in to Final URL expansion.

    Access search terms reporting and channel performance reporting and diagnostics, along with new campaign controls (also available in Shopping campaigns) to optimise for acquiring new customers.

    Enable brand discovery with new shoppable formats in Performance Max, Shoppable CTV and YouTube Shorts.

Agentic

  • Agentic capabilities to support, optimise and advise

    Get personalised help in Google Ads and Analytics, and for all your needs across the web.

    *This product uses AI and may display inaccurate info. Your chat activity may be used to improve the product and your use is subject to Google’s Terms, AI Use Policy and Privacy Policy. Learn more.

Discover the latest product innovations

The future of advertising is here. AI is transforming how people explore and discover information. Discover the innovations that are creating entirely new ways for you to reach them.
Power Pack
AI, Search & Marketing
Creative
Measurement & Data
Video & Apps

Power Pack

The Power Pack for retailers

Help drive next-level performance on Search and YouTube with the Power Pack, a set of AI-powered campaigns that you can choose from based on whether you want greater channel control or greater scale.
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AI Max for Search campaigns

The best of Google AI for search campaigns with a suite of targeting and creative enhancements – incl. search term matching, text customisation and Final URL expansions.

Demand Gen

Create and convert demand on YouTube and Google’s most visual surfaces, reaching new audiences while they’re streaming, scrolling or shopping.

Performance Max

Get the full power of Google’s channels and AI, all in one campaign to maximise performance.

AI, Search & Marketing

AVAILABLE IN US, COMING SOON TO SELECTED MARKETS | US-EN

Your ads in AI Overviews

Turn curious shoppers into paying customers by showcasing your products in AI-powered responses that accelerate the path to purchase.
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EXPERIMENT IN US ONLY | US-EN

Your ads in AI Mode

With ads in AI Mode, your marketing can be a part of the conversation, as users explore any topic, no matter how complex. Powered by Google AI, your text and Shopping ads are seamlessly integrated into this new Search experience, creating fresh opportunities to connect with customers exploring ideas – even on searches that your campaigns previously couldn’t reach.
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AVAILABLE NOW | GLOBAL

New controls for prospective customers

Engage new customers with new campaign controls to exclude users who have recently searched for or interacted with your brand.

AVAILABLE NOW | GLOBAL

Unlock new loyalty features

Help boost loyalty and lifetime value. We deliver personalised offers designed to engage and retain your most valuable and loyal customers.
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AVAILABLE NOW | GLOBAL

Campaign total budgets

Set a fixed budget over a fixed duration to support short-burst campaigns in search, Shopping or Performance Max campaigns.

Creative

AVAILABLE NOW | GLOBAL

Updates to Product Studio

Leverage the best of Google’s AI to create performant, commercial-grade content at scale for your brand and product catalogue. Optimise visuals and copy, generate custom lifestyle scenes, remove backgrounds, boost resolution and create videos.

ROLLING OUT THROUGH 2025 | GLOBAL

All your creative tools in one destination

Create high-quality assets and variations with Google AI in one Google Ads destination with Asset Studio. Craft, generate, import and preview assets to streamline your entire creative journey. You’ll also be able to generate images featuring your products, allowing you to show them in action and create rich, lifestyle imagery.

AVAILABLE NOW | GLOBAL

Video intelligence, all in one place

Our new content hub synthesises video from your site and social channels, delivering AI-powered video recommendations to build your product and brand campaigns.

Measurement & Data

AVAILABLE NOW | GLOBAL

Help boost your ROI with Data Manager

Data Manager is your one-stop shop to build data strength by connecting all your online and offline data sources in one centralised place within your ads platform. Unifying your customer data from your web or app to your CRM or Cloud instances powers more effective AI-driven marketing and unlocks your strategic advantage.
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AVAILABLE NOW | GLOBAL

Data Manager API

Your marketing efforts need data beyond just your website. The Data Manager API enables you to connect and maximise first-party signals programmatically from your physical shops, CRM and cloud instances.

AVAILABLE NOW | GLOBAL

Easier, faster incrementality testing

Measure the total incremental impact of Google media across all campaigns, now with reduced spend thresholds and results available straight in the UI.
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COMING SOON | GLOBAL

Cross-channel measurement in Google Analytics

Easily plan and optimise cross-channel budgets directly in Google Analytics, and use enhanced multi-touch attribution to see the full picture of your marketing impact across Google and other platforms.

Video & Apps

AVAILABLE NOW | GLOBAL | MOBILE ONLY

YouTube’s masthead is now shoppable

Feature products within YouTube’s premium masthead placement on mobile to drive discovery, website traffic and conversions.

AVAILABLE NOW | GLOBAL-EN

Unlock the power of YouTube creators

Manage your partnerships with YouTube creators directly from Google Ads. View insights, find new partners and get reports across organic and paid collaborations.

AVAILABLE NOW | GLOBAL

Omnichannel features now available for Demand Gen

Demand Gen’s new omnichannel features allow omnichannel retailers to help optimise their campaigns and serve offers that drive shoppers in store.

AVAILABLE NOW | GLOBAL-EN

Drive directly to your app from YouTube ads

Optimise for your most loyal app customers by creating a seamless journey for them and driving directly to your app from your YouTube ads.