Sign in with Google Yash Kumar, Wallpassion
Impact by the numbers
9.75x
ROAS in new cross-border market using Google Ads AI
100%
Expansion into new territories without local team infrastructure
45%
Reduction in market-entry acquisition costs using automated search tools
The winning formula
The challenge
Online Swedish wallpaper brand wallpassion had maxed out its domestic growth in a saturated home market and needed a low-risk, profitable way to break into Finland and other international territories.
The approach
Instead of hiring local country teams or opening foreign offices, the brand utilised Performance Max as a single, centralised growth engine. Feeding Google AI localised assets and value-based signals to strategically ramp up ROAS allowed wallpassion to test local demand and dynamically acquire interior design shoppers from day one.
The results
The cross-border expansion proved profitable instantly. The brand delivered a 9.75x return on ad spend in Finland and expanded into new territories with zero local team infrastructure, while automated campaign setups cut new-market acquisition costs by 45%.
In bypassing domestic market saturation and entering new regions profitably, wallpassion proved how Google Ads AI-powered tools could create an agile, turnkey operation for international growth.
