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2026 Google Ads Impact Award Winner

Performics

Performics – App Growth Winner

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Impact by the numbers

+358%

Increase in combined revenue

+402%

Increase in orders

+75%

ROAS boost from ACi campaigns

The winning formula

The challenge

As a leading fast-food chain in France, McDonald’s already had a strong market position. However, with rising competition and tighter consumer budgets, the brand needed to drive overall revenue and grow its app user base by putting the mobile app at the core of its Google Ads strategy.

The approach

Performics transformed the digital strategy by setting up Web to App Connect (WAC) on Search to capture in-app sales. They focused App Campaigns for Install (ACi) on one main goal—Orders—while using detailed audience data and tailored pacing for App Campaigns for Engagement (ACE).

The results

This strategy delivered massive growth: a 358% increase in total revenue, 402% more orders overall, a 349% higher ROAS from Search WAC, and a 75% higher ROAS from ACi campaigns.

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