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Maximise your ROI this festive season
How to create your first campaign
Start with Merchant Center, for free.
Get your product catalog listed on Google by creating a free Merchant Center account, or via the integrations directly in your CMS partner: Shopify, Wix, Woocommerce. Share your seasonal offers to get ready for Q4 demand.
Create and link your Google Ads account
Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.
Launch a Performance Max campaign
Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.
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Start with Merchant Center, for free.
Start with Merchant Center, for free.
Get your product catalog listed on Google by creating a free Merchant Center account, or via the integrations directly in your CMS partner: Shopify, Wix, Woocommerce. Share your seasonal offers to get ready for Q4 demand.
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Create and link your Google Ads account
Create and link your Google Ads account
Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.
-
Launch a Performance Max campaign
Launch a Performance Max campaign
Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.
Real businesses.
Real results with Google Ads.
“With Google Ads, we got 10x more leads vs traditional marketing methods.”
Raghunandan Saraf, CEO, Saraf Furniture
Festive shopping happens on Google and YouTube
Holiday shoppers use Google or YouTube.1
of social media users turn to Google Search to evaluate discoveries made on social platforms.2
higher likelihood to purchase for holiday shoppers using Google or YouTube.3
Holiday shopping resources for Gen Z is Google Search, Maps, and YouTube.4
Work smarter this season with built-in Google AI tools
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Reach your ideal customers with AI-powered targeting options
Set your target demographics or upload your own customer lists5 to guide Google AI. It will use these signals to find ready-to-buy shoppers you might have missed—connecting with them as they search, stream, and scroll across Google and YouTube.
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Build high-performing seasonal ads in minutes with Asset Studio
Turn basic product shots into photorealistic lifestyle images and dynamic videos in seconds. Easily scale your seasonal visuals across all Google channels.
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Get custom recommendations built for your business goals with Ask Advisor
Get instant, tailored recommendations to optimise your campaigns throughout the season. Ask Advisor handles the data analysis so you can make fast, impactful campaign optimisations.
Start the season right
Get started with free personalised support. Create your custom peak season plan with a Google Ads expert.
1. "[According to a survey conducted by Ipsos in eight countries,] At any point in the holiday season, Google and/or YouTube are consistently used by 4 out of 5 holiday shoppers. This has remained true for the past 5 years despite shoppers using more touchpoints and the emergence of new social media and shopping platforms.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. 2019 (n=28,181), 2020 (n=29,644), 2021 (n=29,391), 2022 (n=34,932), 2023 (n=34,465), 2024 (n=37,151). October 10, 2024 - January 8, 2025.
2. “81% of social media users use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.
3. "[According to a survey conducted by Ipsos in eight countries,] holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.
4. "[According to a survey conducted by Ipsos in eight countries,] Gen Z rank Google Search, Maps and YouTube the #1 resource for holiday shopping.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Gen Z Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=6,770. October 10, 2024 - January 8, 2025.
5. Use of first-party customer lists is subject to Google’s Customer Match policies. Advertisers must ensure they have obtained appropriate consent to share user data with Google for personalised advertising.