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“The Long and The Short Of It” with Mark Ritson

Mark Ritson, Simon Cheng, Melissa Hopkins

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Photo of marketing guru Mark Ritson. Image reads, "'The Long and The Short Of It' with Mark Ritson."

Sit in on marketing guru Mark Ritson’s exclusive analysis of how YouTube works for Australia’s biggest brands.

Two top CMOs join Ritson to talk about successfully using YouTube as a powerful tool for both long-term brand building and driving immediate action.

Join Ritson, Menulog CMO Simon Cheng, and Optus CMO Melissa Hopkins for a masterclass in how to harness YouTube to realise stronger awareness, action, and growth.

Explore the series

Photo of marketing guru Mark Ritson and Menulog CMO Simon Cheng.

Episode 1: Menulog CMO Simon Cheng

Photo of marketing guru Mark Ritson and Optus CMO Melissa Hopkins.

Episode 2: Optus CMO Melissa Hopkins

YouTube Works: Driving success now and in the long run with online video

Photo of marketing guru Mark Ritson

Mark Ritson

Brand Consultant and Marketing Professor

Photo of Menulog CMO Simon Cheng

Simon Cheng

CMO

Menulog

Photo of Optus CMO Melissa Hopkins

Melissa Hopkins

CMO

Optus

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