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In a post-pandemic world with travel demand on the rebound, Virgin Australia was determined to show up for travellers and all their search queries. To connect with eager globetrotters, Virgin Australia tapped into search insights and campaigns powered by Google AI to maximise its presence online and show up where and when it mattered most.
We spoke to Virgin Australia’s Chief Marketing Officer Elizabeth Minogue and Head of Paid Media Ben Will to learn how the airline tweaked its Google Ads strategy to pave the way to sustained profitable growth. Watch as they share how their travel marketing efforts took off when they experimented with AI-powered Search campaigns that increased their bookings and market share.