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Luxury retailer Coach has spent the last few years rebranding itself digitally while remaining true to its roots. With its pivotal holiday campaign around the corner, Coach was keen to explore the impact of brand storytelling and nostalgia.
Watch as Sandeep Seth, Coach’s Global CMO and NA President, and Jeff Miner, Google Creative Works’ Global Business Lead, share how the brand used creative marketing experiments to develop a nostalgic, brand-building strategy and achieve a 7.8X return on ad spend.