Why meeting APAC consumers’ expectations of data privacy is key to effective marketing

Data privacy is a top priority for consumers in a digital-first world. As people interact more with brands online, they expect more control over what they share. We asked 16,500 consumers across 11 APAC markets what they expect from brands when it comes to data privacy, and here’s what we learned: 70% of the surveyed consumers would stop engaging with a brand in response to a violation of their trust around data.

It’s critical to take a customer-first approach when designing or strengthening your first-party data strategy. Any data you collect should be used to help you better meet customers’ needs. This lets customers see the value of sharing their data with you, and it builds trust in your brand.

Watch this video to find out how to get the customer insights you need to build relevant ad experiences while building stronger customer connections, by making data sharing a meaningful, memorable, and manageable process for your customers.