Guide to Winning the 2022 Mega Sale Season

Everyone loves a good bargain and nothing beats mega sale days when it comes to discounts. These include the immensely popular double-digit sale days such as 9.9, 10.10, 11.11, and 12.12, which are commonplace in Southeast Asia and Taiwan. In other APAC markets, similar mega sale moments taking place in the same period include major cultural and seasonal shopping festivals such as Flipkart’s Diwali sales in India and eBay Korea’s “Big Smile Day” in November.

The enduring appeal of mega sale days in APAC presents brands with fresh opportunities for business growth and new audiences to reach, if they know how to connect with consumers meaningfully.

Explore our four-part guide on winning mega sale days to discover new ways of thinking about driving business growth during peak sale periods. The guide has everything from the latest shopper trends to practical tips on building impactful ad creatives, seamless shopping experiences, and effective media strategies.

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Shopper trends to prioritise

Discover the latest trends in consumer buying behaviour and get your brand ready for the upcoming mega sale moments.

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4 ways to level up your ad creative and stand out

Learn how to build compelling ad creative that grab attention and inspire action during mega sale days.

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How brands can build seamless shopping experiences

Find out how you can provide a great customer journey and win the mega sale season.

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Your media planning strategy from start to end

Use our comprehensive media planning and measurement strategies to drive conversions at every stage of your mega sale event.

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