Sign in with Google Imagine being able to ask whatever’s on your mind, even a question that’s very complex or multi-layered, and in an instant, receiving a comprehensive, AI-powered response that unpacks the topic using advanced reasoning, complete with essential details and links to explore.
It’s here: AI Mode has launched in Australia
Starting 8 October 2025 AI Mode will be rolling out to Australians.
The days of consumers carefully choosing their keywords to search are over. Now people can search by talking naturally, with images, or simply circling what they see. With the reasoning power of Google’s Gemini models built into Search, people can ask their most complex and nuanced questions, and Search can understand them and help them discover more of the web. Search is going beyond information to intelligence to help you truly ask anything.
AI is giving Google Search superpowers
This is just the latest of Google’s AI enhancements to Search. With Lens, Circle to Search, AI Overviews and now AI Mode, people are loving Search’s new superpowers.
- Lens queries are one of the fastest growing types of Search, with more than 25 billion queries per month, up from 20 billion in October 2024.1
- 1 in 5 Lens searches shows commercial intent.2
- Circle to Search is now available on more than 300 million Android devices globally.3 It lets you instantly search anything on your phone with a simple gesture, without ever switching apps.
- AI Overviews now has over 2 billion monthly users across more than 200 countries and territories and 40 languages.4
AI is driving the most significant upgrade of the Google Search experience ever. With AI Overviews and more recently AI Mode, people are able to ask questions they could never ask before. And the response has been tremendous: Our data shows people are happier with the experience and are searching more than ever as they discover what Search can do now.
Early testers are asking much longer queries, 2 to 3 times the length of traditional searches.5 At the original launch earlier this year, AI Mode quickly surpassed 100 million active users in the U.S. and India alone, and it has since expanded to over 180 countries.6
Google sees over five trillion searches annually, and even at this scale continues to see overall query growth in Search.7 In particular, Gen Z are heavy users, with signed-in users aged 18 to 24 issuing more queries each day than any other age group.8
Watch the video
Here’s an example of how someone can use Google Lens and AI Mode to enquire about vegetarian Korean dishes on a menu.
New era of Google Search means new business opportunities
It’s been exciting to see the response and user adoption of these new ways to Search. This evolution opens up new opportunities for businesses and advertisers to expand.
The growing ways people search provides richer signals of context and intent than ever before. And Google’s AI models are getting better at understanding intent — understanding the “why” and not just the “what,” and anticipating what a user will need next. Search can turn curiosity into a new discovery and a confident decision.
When people click from search result pages with AI Overviews, these clicks are higher quality for websites, meaning that users are more likely to spend more time on the sites they visit.9 And already, 60% of potential lead gen customers who saw an AI Overview in their search results claim it makes the decision-making process faster, easier, and/or less overwhelming.10
New touchpoints for advertising are expanding rapidly. In the US, Ads in AI Overviews are now available and are being tested in AI Mode. As Google Search gets more helpful, there are more opportunities for businesses to show up when and where people are open to discovery and ready to decide. While we don’t have firm launch dates for Ads in AI Overviews or AI Mode in Australia yet, we are actively planning to bring these features to more markets soon.
Watch the video
Here’s an example of how someone can create a walkable itinerary for Melbourne using AI Mode.
Get discovered and drive next-level performance
To help advertisers maximise performance now, and get their campaigns ready for the ever-evolving Search experiences of tomorrow, it’s key to adopt the latest AI-powered ads solutions.
Search campaigns with AI Max for Search dynamically customise ads and drive to the most relevant landing pages. Advertisers that adopt AI Max for Search campaigns are seeing 27% more conversions at a similar cost per acquisition or return on ad spend compared to campaigns that mostly use exact and phrase match keywords.11
And advertisers can check out the AI Essentials for best practices on how to drive new customer connections.
