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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Sign in Start now
A composite graphic showing a man in an orange and black winter jacket and a blue beanie smiling while looking at his smartphone. He is wearing black ski goggles on his head. Overlaid on the image are two checked selection boxes labeled "Outdoor enthusiasts" and "Eyewear Shoppers". A product card in the upper left displays a pair of reflective, iridescent sports sunglasses with a Google logo, a 4-star rating, and the text "Sunglasses".

Reach the customers
you’re missing

Use Google’s Audience Signals to pinpoint the customers that matter and stop paying for the ones that don’t.
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Why Google Ads are essential

67%

67% of consumers who discover brand(s) on social media have been influenced by Google Search to purchase a different brand.1

82%

Google and/or YouTube are present in 82% of journeys where consumers said they discovered a new brand, product/service, or retailer/provider.2

83%

According to a survey with Ipsos, 83% of global consumers report using Google and/or YouTube on a daily basis which is significantly higher than major online platforms.3

Achieve all your goals in one place

Get more leads and conversions

Generate new leads, boost your conversions, and keep track of it all with Google Ads.
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Generate high-quality leads at scale

  • Anuncio de vídeo de unos auriculares, rodeado por distintos iconos de productos de Google para representar la cobertura de Máximo rendimiento.

    Performance Max

    Access all of Google’s ad inventory with a single campaign to find converting customers and optimise performance with Smart Bidding.

  • A search ad for a furniture company.

    Search Campaigns

    Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.

  • A runner with icons framed above him to represent the reach of Demand Gen.

    Demand Gen

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

Boost your online sales

Google Ads can help you choose the right platforms to increase your revenue, reach new customers, and drive traffic and leads to your website.
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Reach online revenue goals with the right solution

  • Small green houseplant with a Shopping Ad frame overlaid.

    Shopping Campaigns

    Use visually engaging product listing to promote your retail products, get people to buy from your online store, and sell your local inventory.

  • Anuncio de vídeo de unos auriculares, rodeado por distintos iconos de productos de Google para representar la cobertura de Máximo rendimiento.

    Performance Max

    Access all of Google’s ad inventory with a single campaign to find converting customers and optimise performance with Smart Bidding.

  • A search ad for a furniture company.

    Search Campaigns

    Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.

Get more customers through the door

Google Ads can help you choose the right platforms to drive foot traffic to your brick-and-mortar stores and increase offline sales.
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Boost in-store sales with the right solution

  • Small green houseplant with a Shopping Ad frame overlaid.

    Shopping Campaigns

    Use visually engaging product listing to promote your retail products, get people to buy from your online store, and sell your local inventory.

  • Anuncio de vídeo de unos auriculares, rodeado por distintos iconos de productos de Google para representar la cobertura de Máximo rendimiento.

    Performance Max

    Access all of Google’s ad inventory with a single campaign to find converting customers and optimise performance with Smart Bidding.

  • A search ad for a furniture company.

    Search Campaigns

    Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.

Get more eyes on your business

Google Ads can help increase your reach and engagement by putting your business in the right place at the right time.
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Prioritise reach and engagement with the right solution

  • A runner with icons framed above him to represent the reach of Demand Gen.

    Demand Gen

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

  • Anuncio de vídeo de unos auriculares, rodeado por distintos iconos de productos de Google para representar la cobertura de Máximo rendimiento.

    Performance Max

    Access all of Google’s ad inventory with a single campaign to find converting customers and optimise performance with Smart Bidding.

Promote your app and find new users

Drive installs, engagements, and sign-ups for your app on mobile devices with Google Ads.
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Grow your app with the right campaign

  • A gaming app ad showing up in Google Play store search results.

    App Campaigns

    Automatically optimise your ads to drive app installs or engagement across Search, YouTube, Play, Discover, and more.

  • A search ad for a furniture company.

    Search Campaigns

    Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.

  • A runner with icons framed above him to represent the reach of Demand Gen.

    Demand Gen

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

Get more impact from your budget

  • A composite image featuring a man in a green sweater seated on a train, looking at his smartphone while looking out the window. Overlaid UI elements include a search bar reading “last minute holiday deals |,” along with icons for YouTube, YouTube Shorts, Google Maps, and the Google "G" logo, suggesting travel-related search and video discovery.

    Reach ready-to-buy customers

    Expand your reach beyond social feeds and let Google Ads connect you with new, high-value customers as they search, stream, shop, and scroll across the internet.

  • Graphic showing a social media–style product ad layout: on the left, a woman in athletic wear takes a mirror selfie while holding a phone, labeled “home workout kit” with a YouTube icon; on the right, a minimalist product card featuring pastel fitness equipment, a red Shorts-style icon, and a “Buy now” button.

    Convert scrollers into shoppers

    People make decisions on Google and YouTube. A Google Ads campaign helps you show up for ready-to-buy customers when they’re looking for products like yours.

  • Screenshot showing an AI image generation prompt reading “Generate image: place my product on a softly lit beige and white display,” alongside a product photo of tortoiseshell sunglasses displayed on a minimalist white pedestal against a soft beige background with gentle lighting.

    Build high performing ads in minutes

    Google AI helps you make unique, high-performing ads tailored to your brand, giving you studio-quality results without the studio price tag.

  • Line chart labeled “Revenue Growth” showing an upward trend with fluctuating data points, ending at a higher peak. A label near the top right reads “34% growth.”

    Pay for results, track what matters

    Take control with real-time reporting that shows you exactly what is performing. You can track your budget from the first click to the final conversion.

Partner with a Google Ads
expert to set up your first
campaign

Ready to get going? Our team of experts are here to help. Make a plan and launch your first campaign with hands-on guidance.
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A Google Ads customer chats with a helpful Google Ads Expert

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1. Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.

2. Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56494 In-market or past-week purchasers of apparel or beauty products, in-market or past- month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past- 6-month purchasers/leasers of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey.

3. Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=52,345 consumers 18+, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK”

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