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Reach your goals with Google Ads privacy-preserving solutions
Together,
sitewide tagging,
enhanced conversions for web,
Consent Mode, and
Google Analytics
allow you to make the most of your first-party data to more accurately measure
campaign performance and drive results.
How these solutions work together
These solutions work in sync to generate and use first-party data, helping you
and your account’s automated solutions optimise ad performance.
Customer clicks ad
Sitewide tagging
sets first-party cookies to measure website engagement and observable
conversions, helping you understand which keywords, ads, ad groups, and
campaigns are best at driving valuable customer activity.
They browse your website
They make a purchase
Benefits of Google Ads privacy-centric solutions
Measure performance
All four solutions work together to build
and recover as much first-party data as possible, using machine
learning to fill measurement gaps.
Reach your audience
First-party data can be used to build rich audience lists with
Customer Match
to deliver the most relevant experiences to your customers.
Optimise campaigns
Accurate first-party data measurement gives you richer insights and
helps automated solutions like
Smart Bidding
optimise toward your goals.
Focus on trust
Google Ads aims to keep people safe with products that are secure by
default, private by design, and put users in control.
