Drive ad performance in a privacy-first world
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Making ads useful, relevant, and more secure
Learn more about our commitment to privacy
The changing digital ads ecosystem
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Consumer expectations
People want to be in control of their data and expect it to stay secure, private, and unexploited. -
Regulations
Lawmakers around the world are putting comprehensive data privacy laws in place to give control to internet users and to protect user data. -
Platform changes
Browsers and mobile operating systems like iOS and Android are shifting away from tracking people across sites and apps by restricting third-party cookies and identifiers.
Key regulations where you are
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The Privacy ActThe Privacy Act 1988 (Cth) (Privacy Act), which includes the Australian Privacy Principles (APPs), regulates the way individuals’ personal information is collected, used and managed. Google is always working to stay compliant with regulations like these to help make compliance easier for your business.
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Australia Online Safety Act (AU OSA):Australia Online Safety Act: AU OSA Took Effect 23rd January, 2022 and requires service providers to remove certain 18+ content within 24 hours or ensure that only users over 18 can access it. Google is always working to stay compliant with regulations like these to help make compliance easier for your business.
These changes could impact ad performance
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85% of Australian Internet users surveyed agree that their online privacy is important to them.
Source: Google/IPSOS, APAC Consumer Expectations: Understanding Data Privacy Ethics for Effective Marketing, Australia, n=1500, Internet users, January-March 2022
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