Sign in with Google Turn more online shoppers into customers
Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more.
Promote your products
across Google in three steps
across Google in three steps
Merchant Center allows you to manage your product information on Google and run
advertising campaigns – all in one place.
advertising campaigns – all in one place.
Create a Merchant Center account and upload your inventory
Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos.
Promote your products with Performance Max
Improve your campaign with actionable insights
Multiply your conversions and drive
sales with Performance Max
Reach valuable customers across Google
Promote your products across all of Google’s advertising channels with a single Performance Max campaign.
Increase your sales and ROI
Performance Max campaigns use Google AI to drive sales and maximise ROI by showing your ads to the right customers at the right time across Google surfaces.
Gain valuable performance insights
Stay on top of fast-changing customer needs with personalised insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.
Success stories we love
“The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign”
Connor Dault, Head of Growth & Digital Product,
Caraway
“Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn’t been in. We’re really pleased with the success we’ve seen thus far and are excited to keep testing new features as they become available.”
Carolyn Dixon,
Performance Marketing, Bombas
“The simplicity of Performance Max has made it easy to prioritise new customers while maintaining efficiency goals.”
Marshall Ward, VP of Marketing,
Dime Beauty