Power your business by taking control of your budget
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Explore benchmarks to set your budget
Here's what your industry typically spends on Google advertising.
Get the most from your budget
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Cost-per-click
With Google Ads, you decide how much you spend on your campaigns. To optimise your investment and control advertising costs, you’ll need to understand key budget concepts and how they work together. We’ll help you do both. -
Average daily budget
Your average daily budget specifies how much you’re comfortable spending each day for the month. You can adjust it anytime. -
Monthly spending limit
Your monthly spending limit is the most you’ll spend on a campaign in a single month. It’s calculated by multiplying your average daily budget by the average number of days in a month.
Tutorial: How Google Ads budget pacing works
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Get started with a Google Ads Expert
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