Find people who will love your app

App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play and more.

Promote your app across Google - all
from a single campaign

Reach

Find the users most likely to convert

We’ll make it easy to promote your app at scale across Google’s largest properties and millions of partner sites and apps.

Retain

Keep your most valuable users engaged

Simply input your target audiences, budget, creative and actions that you’d like your users to take. App campaigns will use machine learning to automatically re-engage the right existing users.

Optimise

Boost your success

Enable better performance when using Google Analytics for Firebase for measurement and bidding. You’ll unlock reporting tools and privacy-first conversion data to optimise your campaign.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
A Google Ads expert and customer working together on a call.

How to get started

App campaigns are easy to manage and set up in a few simple steps.
  • one

    Tell us your goals

    Choose your campaign objectives – like driving mobile app installs or in-app actions – and we’ll get your ad in front of the right people.
  • two

    Choose your budget

    Set your target bids and max. daily budget and adjust them whenever you like.
  • three

    Create your app ad

    We’ll assemble your ad for you using your app information and text, images and videos that you provide. Plus, we’ll ensure your creative is optimised for the best response across different Google properties.

Learn more about App Campaigns

Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more
  • Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.
    Learn more
  • Performance Max

    Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
    Learn more

Frequently asked questions