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02 Invest in conversions that are the most valuable
Focus on the overall conversion value of your campaign while staying within
your budget using the Maximize conversion value bidding strategy.
Google AI optimises bids in real time to reach people who are likely to bring more value to your business. Just specify the value you want to maximise, like sales revenue, profit margins, or lead scores, when setting up conversion tracking for your account.
Google AI optimises bids in real time to reach people who are likely to bring more value to your business. Just specify the value you want to maximise, like sales revenue, profit margins, or lead scores, when setting up conversion tracking for your account.
