The Advertiser’s Guide: Generate and scale creative assets with Google AI

Video and high-quality visuals are essential for modern advertising. Google’s Generative Media tools in Asset Studio help you create impactful images and videos quickly, driving better campaign results. 33% of marketers say they’ve adopted AI tools in the creative process, and another 49% are piloting/experimenting, making it the most widely adopted area of AI in marketing. This has a direct impact on the scale and performance of your campaigns: Marketers report an approximate 6X increase in creative asset volume after adopting AI for creative production¹ and 44% of marketers using AI in the creative process have recognised impact when creating assets (text, images, video) in the marketing flow². Let’s explore how to use Google’s AI to boost your creative output.

What you’ll learn about

• Create professional imagery with Nano Banana Pro
• Transform your images into video with Veo
• Creative Excellence: The ABCDs with Gen media

Create professional imagery with Nano Banana Pro

What it is: Nano Banana Pro is your AI partner for generating professional, on-brand images for your campaigns.

When to Use Nano Banana Pro:

• You need many variations of an image quickly.
• Maintaining strict brand guidelines is critical.
• Your images require clear, readable text.
• You want visuals based on real-world information from Google Search.

How to Use Nano Banana Pro:

• Edit Assets with Simple Commands: Update images instantly.
  
  • Action: Upload an image and type commands like: “Add holiday lights to this product shot,” “Swap the background to a snowy mountain,” or “Remove the person from this scene.”. This is perfect for Retail/CPG brands doing seasonal swaps without new photoshoots.

• Keep Your Brand Consistent (The 14-Image Rule): Ensure every generated image perfectly matches your brand.
  
  • Action: Upload up to 14 reference images – logos, style guides, product shots. For Fashion, this maintains contextual consistency when placing models in high-context locations (e.g., “NYFW setting”) while keeping clothing textures accurate.

• Generate Clear Text: Get sharp, legible text directly in your images, in 8 languages.
  
  • Action: Include text in your prompts, for example: “Create a banner image with ‘Limited Time Offer’ in bold, red text.” For example for Retailers this is essential to ensure product labels are clear.

• Fact-Check with Google Search: Generate accurate visuals like maps or data diagrams by leveraging real-time data from Google Search.
  
  • Action: Prompt for visuals like: “Show a map highlighting all our store locations in New York City.” This helps Travel/Finance advertisers create fact-based visuals for localised campaigns.
• Visualise Ideas Instantly: Turn concepts into photorealistic images.
  
  • Action: For Real Estate businesses, upload a room photo and prompt: “Re-stage this living room in a modern minimalist style” to instantly re-stage rooms or Convert 2D blueprints into photorealistic 3D models.
• Personalise for top audiences: 71% of consumers expect personalised interactions.³
  
  • Action: Use Nano Banana in Google Ads to generate new images from scratch or swap backgrounds to match specific personas (e.g., fitness enthusiasts vs. city commuters).

Transform your images into video with Veo

What it is: Veo, Google’s most capable generative video model, helps you transform static images into high quality, engaging videos.

When to use Veo:

• Unlock more demand on YouTube: Diversify your creative mix with video to reach more audiences on YouTube, across YouTube Shorts and in-stream. On average, advertisers who uploaded video and image assets to Demand Gen campaigns saw 20% more conversions at the same cost per action than those who uploaded video assets only.⁴
• Add more variety to your campaigns: Demand Gen campaigns that included at least 3 videos were more effective at lifting brand consideration and purchase intent.⁵

How to Use Veo:

• Boost YouTube Shorts Performance: Easily create 9:16 vertical videos from your images.
  
  • Action: When using Veo, choose a vertical aspect ratio to optimise for mobile-first platforms.

• The “Nano-to-Veo Pipeline”: Get the best results by combining Nano Banana Pro and Veo.
  
  • First, use Nano Banana Pro to generate a high-quality, on-brand image.
  • Then, feed that generated image into Veo to animate it into a video.
  • Action: Generate your hero image in Nano Banana Pro, then select “Create video with Veo” in Asset Studio.

Note for Advanced Users: For advertisers needing more granular control over AI filmmaking capabilities beyond the standard Ads UI, “Flow” provides advanced features like director-quality prompt refinement, high-accuracy 360° product spins for Merchant Centre, and NLE-style timeline tooling for precise video editing.

Creative Excellence: The ABCDs with Gen media

Apply these best practices when creating assets with Nano Banana Pro and Veo:

• Attract: Hook viewers instantly.
  
  • Use Nano Banana Pro to quickly generate multiple visual hooks for A/B testing.
  • Use Veo to turn compelling images into dynamic, short video intros (e.g., for YouTube Shorts).
• Brand: Integrate your brand early and often.
  
  • Leverage Nano Banana Pro’s 14-Image Rule for consistent branding in static images.
  • Use Veo to ensure brand elements remain consistent when animating images.
• Connect: Make people think or feel.
  
  • Generate emotionally resonant imagery with Nano Banana Pro.
  • Animate key product features or storytelling elements using Veo to enhance engagement.
• Direct: Be clear about what you want people to do.
  
  • Use Nano Banana Pro’s Precision Text Rendering for clear Calls to Action (CTAs) on images.
  • Create dynamic end screens or animated CTAs in videos using Veo.

Remember you’re in control, Asset Studio is your creative partner. If an asset doesn’t align with your brand, iterate with natural language or refine your reference images.